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For the Family NYC
Built from
the Inside
Out.
A community marketing firm rooted in lived experience — connecting family-serving organizations to the people they care about most.
Engaged community followers
Families reached via WIC cookbook
Service areas for mission-driven orgs
Free cooking classes, Lower East Side NYC
100K+
1M+
7
LES
Built on Trust. Powered by community.
SOCIAL IMPACT CAMPAIGNS
UGC & CREATOR COHORTS
COMMUNITY EVENTS
POLICY ADVOCACY
EMAIL MARKETING
We didn't study this community. We lived it.
01 · Our Origin
Who We Are
For the Family NYC was not built in a boardroom. It was built at a kitchen table — by a mother navigating the WIC Program, sharing what she learned so other families wouldn't have to figure it out alone.
That origin story became a published cookbook that reached millions. Then a free cooking class. Then a marketing practice that serves organizations who care about reaching families with the same intentionality we bring to every class.
We don't just know families — we're raising them, feeding them, and advocating for them every day.
02 · Services
What We Do
We built our services the same way we built our community — by showing up, listening,
and doing the work.
Social Media
02
Social Media Management
Full-service presence across Instagram, TikTok, YouTube, LinkedIn — content, community building & management, campaigns, and monthly reporting.
Creator Marketing
03
UGC & Creator Cohort Campaigns
Community-driven storytelling at scale through our 100K+ following and a curated cohorts of mission-focused creators.
04
Email Marketing & Newsletter Management
Strategy, design, and management of email channels — journey mapping, segmentation, and list growth that turns subscribers into community members.
Events
05
Community Outreach & Events
On-the-ground outreach and event production — Back to School, enrollment campaigns, partner activations. We build the in-person trust your digital work can sustain.
Campaign Strategy
01
Social Impact Campaigns
End-to-end campaign strategy and execution for organizations driving community change — from planning to live event production to integrated social.
Advocacy
06
Policy & Public Advocacy Marketing
Strategic marketing for policy initiatives that impact families — reproductive health, childcare funding, civic engagement, app store accountability.
"We had a great experience working with For the Family NYC and we hope to continue collaborating with them. They helped us execute events, create collaborations, and brought new ideas to the table.
For the Family NYC is a great partner because they are able to work independently while ensuring that communication is met and goals are reached."
- Prospect Gymnastics
03 · Our Flagship Program
Grown-Up & Me
Cooking Classes
Free cooking classes on the Lower East Side — where families cook a meal together. Ingredients are covered. All skill levels welcome. Just show up.
For brands and organizations, this is your opportunity to reach engaged NYC families in a warm, trusted, in-person setting.
Location: Center for Wellbeing and Happiness (Lower East Side)
Cost: Free for all families (RSVP Required)
What to Bring: Just yourself (Ingredients & Materials Provided)
For Organizations: Sponsorship oppourtunities available
